Common Questions about Resident Profiling and Equality Monitoring

Equality & Diversity LogoAt Swan equality has always been about improving real outcomes for people living in the communities we serve.

In order to do this we need to know and understand our communities and the diverse needs of residents.   We use resident profiling and equality monitoring questionnaires to help us to do this.  We have answered some of your common questions below.


Why are you asking me questions about my age, disability, gender, race, religion and sexual orientation? What has it got to do with you?

When we ask you questions about your sexual orientation, age, religion, disability, race and gender we are asking you because:

  • We want to know how we can better provide services that meet your individual needs
  • The information tells us if certain groups of people are not able to make the most of the services we provide. It helps us to makes sure that everyone has equal access to services.

We ask for the information so that we can try to make things better for all of our residents and for you as an individual.

Is this information kept confidential?

Yes. The information you give is kept strictly private, confidential and in accordance with the Data Protection Act.

Do I have to provide this information?

You do not have to answer resident profiling or equality monitoring questions if you do not want to. However, it will help us greatly if you do provide this information when asked.

How does the information help Swan to get things right?

Below are a few examples –

  • We use diversity flags on our computer system so that we can offer you services in a suitable way. For example, if we know that you have a disability we can adapt the way we provide a service according to your needs.
  • We discovered that fewer younger people and people from Asian backgrounds were accessing our resident involvement activities. We then set up some targeted forums and looked at our wider involvement opportunities to make sure that everyone feels able to get involved if they want to.
  • We have undertaken work to find out if there are any particular groups in the community that might benefit from additional support or information to help them manage their rent payments.
  • We discovered that satisfaction with the repairs service was lower amongst residents from a BAME (Black, Asian, Minority Ethnic) background. This is now being addressed through the Swan Housing Association Single Equality Scheme and work with our repairs partner Axis.

If you would like to know more about our Single Equality Scheme or speak to someone about equality and diversity at Swan please telephone Anna Williams on 01277 844242 or send an email to [email protected]

You can also find out more about our Single Equality Scheme in this article, where you can also download the full document